privacy

policy

This privacy policy sets out how Emma Hutchinson Photography collects, uses, protects and stores any personal information that you provide when enquiring about, booking, or interacting with our services.

Emma Hutchinson Photography is committed to ensuring that your privacy is protected. Any personal information you provide will only be used in accordance with this privacy policy, the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

Emma Hutchinson Photography acts as a Data Controller for the purposes of UK GDPR.

This policy is effective from 25 May 2018 and was last updated January 2026.

What data we collect

In order to respond to enquiries, provide services, or deliver resources, we may collect the following personal information for you or a family member:

Enquiries and lead forms

  • Name

  • Email address

  • Phone number (if provided)

Bookings and contracted services

  • Name(s)

  • Email address(s)

  • Phone number(s)

  • Postal address(s)

We may also collect:

  • Information you voluntarily share via questionnaires or forms

  • Marketing data collected via website opt-ins or social media lead forms

Cookies and website tracking

Our website uses cookies to help analyse web traffic and improve user experience. Cookies are small text files placed on your device with your consent.

We use cookies and tracking tools (including the Meta/Facebook Pixel) to:

  • Understand how visitors use our website

  • Measure the effectiveness of advertising

  • Show relevant content or ads to people who have previously visited our site

This information is anonymised and does not personally identify you.

You can choose to accept or decline cookies via your browser settings.

What we do with the information we gather

We collect personal information to:

  • Respond to enquiries

  • Provide photography services

  • Deliver free resources (such as guides or downloads)

  • Manage bookings and client communication

We may also use your information to:

  • Send relevant emails about your enquiry, booking, or content you have opted into

  • Send marketing emails about services or offers only where consent has been given

  • Create anonymised or aggregated audiences for advertising purposes on platforms such as Facebook and Instagram, in accordance with their data policies

You can unsubscribe from marketing emails at any time.

Social media advertising

We use social media platforms such as Facebook and Instagram (Meta Platforms Inc.) to advertise our services and share relevant content.

When you interact with our adverts or complete a lead form, we may collect personal data such as your name and email address. This data is used only for the purpose stated at the time of collection — for example, delivering a free guide, responding to an enquiry, or sending relevant follow-up emails where consent has been given.

We may use tools such as the Meta Pixel to measure advertising performance and show relevant adverts to people who have previously engaged with our website or content.

You can manage your advertising preferences directly through your Facebook or Instagram account settings.

How long we keep your data

  • Enquiry data is kept for up to 2 years from the date of enquiry

  • If you become a client, relevant data is retained to fulfil bookings, orders, and future services

  • Email marketing data is retained until you unsubscribe or request deletion

You can request deletion of your data at any time.

How we protect your data

We are committed to ensuring that your personal information is secure.

We use appropriate physical, electronic, and managerial measures to safeguard data, including:

  • Secure, password-protected systems

  • Trusted GDPR-compliant third-party services

Your data may be stored or processed using trusted providers including:

  • MailerLite (email marketing)

  • Zapier (automation)

  • Google services

  • Dubsado

  • Airtable

  • Meta Platforms Inc. (advertising)

Any client image galleries are password-protected.

Use of images

All photographs remain the copyright of Emma Hutchinson Photography. Images may be used for promotional purposes unless otherwise agreed.

We treat all imagery sensitively and responsibly.

Links to other websites

Our website may contain links to external websites. Once you leave our site, we are not responsible for the protection or privacy of any information you provide on those websites. Please review their individual privacy policies.

Your data rights

Under UK GDPR, you have the right to:

  • Request access to your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Withdraw consent for marketing communications

You can exercise these rights by contacting:
emma@emmahutchinsonphotography.co.uk

Requests are free of charge unless excessive or repetitive, in which case an administration fee may apply.

We do not sell, distribute, or lease your personal information to third parties.

Contact details

Emma Hutchinson Photography
Email: emma@emmahutchinsonphotography.co.uk